The truth is, apparel industry and digital marketing go hand in hand. Why?
The reason is, over the years, online shopping has become a habit of consumers. Most people don’t go out shopping today; they just order their pick online. Besides, with so many shops and styles to choose, it’s no wonder why online fashion marketing is replacing retail shopping.
Style trends tend to change, much faster than the advancements made in the virtual marketing fields. Therefore, fashion marketing campaigns are the most versatile and creative of the lot.
Consequently, today let’s analyze the tactics planned by digital marketers for the fashion industry in 2018.
Digital marketing for the fashion industry – 6 Trends
- Brands to get consumer-centric!
While communicating with potential customers is a must. However, this upcoming year brands are planning to get more consumer-friendly. Presently, consumers are more attracted towards brands that appear more humane.
Therefore, setting aside the business etiquette, brands will try using softer tones to communicate more with target audiences.
- More power to luxury fashion!
Previously luxury brands avoided online marketing because they didn’t want to ruin their exclusiveness. However, with the implementation of successful digital marketing campaigns, consumers have shifted their attention to online platforms.
Henceforth, the upcoming year luxury brands are planning to enter the fashion market by collaborating with sellers.
- Social media influencers will dominate
2018, is a lucky year for social media influencers. These people are mostly fashionistas or celebrities who are the responsible trendsetters. Henceforth, brands to bring in more noteworthy faces to gather the attention of target audiences.
Moreover, with the recent trend of promoting body positivity, businesses will use influencers to change the face of fashion. Henceforth, the apparel market is now ready to challenge the stereotypical standards of beauty. Their motto stands “real is beautiful”.
- Content marketing is a must
Online content is part and parcel of every digital marketing policy. Likewise, the fashion industry is all set to use contents to sway customers. Be it articles, blogs, press release or social media posts, sellers are planning to choose reputed content marketing agencies to be their right hand in facilitating fashion business marketing.
- Instagram is home ground!
Instagram presently is the hub for digital marketing agencies. Moreover, fashion industry compliments Instagram. With more than 7 billion active users and infinite fashion bloggers, Instagram becomes the home ground for fashion business advertising.
Further, businesses are planning to use Instagram tools and proper strategies, along with collaborations to get audience clicking on their apparel.
- Men’s online fashion to keep growing!
Before digital marketing for fashion was only women-centric, however, today many creative tactics have been introduced to market men’s apparel. The upcoming year is targeting to enhance the sale of men’s clothing.
Thus, more styles and choices will be introduced for publicizing men’s wear online.
Furthermore, with more brands endorsing the concept of embracing flawed beauty, the digital fashion campaigns are expected to get creatively controversial. However, what’s undeniable is, 2018 is promising a rise for the digital fashion industry.