HOW SMALL BUSINESSES CAN INCREASE ROI BY UTILIZING ONLINE MEDIA THE D/FW AMERICAN MARKETING ASSOCIATION AND ENOVATION Dallas/Fort Worth: In the past only the very large corporations could afford to reach thousands of targeted potential customers. But, with the advent and ever increasing sophistication of digital mediums, small businesses can now rival big business in their marketing campaigns. With digital press such as facebook, twitter, and blogs, small businesses now have the same access to marketing/advertising as the large companies. Small businesses can now create specifically targeted campaigns affordably. Kemp Hoop, Enovation Group, will share how small and medium size businesses can capitalize on digital mediums to support and enhance their current marketing efforts, resulting in increased returns on investment. Key Takeaways: • How digital/social media can greatly enhance any "traditional" efforts. • How to create and implement a full spectrum