Patterned after European shops that specialize in the niche market for women who wear a D-cup and above bra size yet have a miss’s size waist, Bratique Helene of Dallas, Texas launches a new website for women who want a fast and inexpensive silhouette makeover from the waist up: www.bratiquehelene.com.
Tailored to fit the full-busted woman, Bratique Helene sells tops and shirts to women who have been disappointed with the available options elsewhere. Turning down the opportunity to have her shirts manufactured offshore, Bratique Helene founder, Carissa Brown, wants control of the quality of every item. All shirts are made here in Dallas using only local vendors and suppliers for fabric and notions, and local sewers and cutters.
Carissa Brown is the nation's foremost expert in fitting the full bust, helping customers understand and choose well by knowing what a great fit feels like. Carissa grew up in Dallas, sketching clothing that her mother Helene, the store's namesake and a fashion design major in college, would make for her. A buxom D cup at 13 years old, Helene never had a bra that fit correctly. After seeing her mother struggle squeezing into her bra, Brown learned the necessity of the right fitting bra and darting and seaming to accommodate a full bust into a tailored, woven top.
“Big breasts are a beautiful, God-given asset and women need to be proud of the bodies they have.” Brown believes in giving women the tools to succeed, which includes shirts that fit their body and enhance their female form. No more pulling the shirt back, tugging to get the shirt down, or being insecure about the bra or boobs peeking through.
She doesn't want to see full-busted women settling for wearing only knit tops. Adds Brown, “We want her to embrace and celebrate her endowment, instead of viewing it as an awkward liability. Women typically don’t feel put together in their tops, they wear t-shirts, or they are worried that their assets are on display. We have shirts cut to fit their body.” The fabric is unique with an added stretch fiber and they are woven as opposed to knit. “What’s big while standing only gets bigger when you sit down,” said Brown. And Brown considers the hot Dallas climate when choosing fabrics. Shirts are sold ready to wear but alterations can be made (Brown does fittings in her Dallas home) so that the shirts fit perfectly, and are included in the price of the shirt. Bratique Helene’s line of shirts embody the allure, elegance, and glamour that make a woman feel sexy.
The website, www.bratiquehelene.com, offers well-endowed, curvaceous women a superior look and shape, giving them confidence and comfort. Customers can finally buy tops that enhance their figure and flatter their proportions, making a tremendous difference in their self-esteem.
To purchase Bratique Helene products, or for more information, see the website or contact Bratique Helene by calling 214-727-9625, or writing to P.O. Box 38278, Dallas, TX 75238, or e-mail at info@bratiquehelene.com.









